| Simply put, Penfield makes analytics Work. |
Download The Case for Strategic Pricing
Situation: A $2B category-dominant multichannel retailer had recognized that price is an important strategic lever on the business and had recently built an internal pricing team. The team was growing and succeeding, but as the holiday season comprising 40% of annual sales loomed, they did not have the capacity to cover the largest categories in time for the season.
Key Themes:
- Category Architecture,
- exclusive and proprietary brands,
- using assortment switching as a strategic lever.
Download If Print is Dying, Why is Circular ROI Increasing?
Situation: While print trends are largely negative, there are still high-ROI opportunities for well-executed circulars.
Key Themes:
- Circular ROI,
- print optimization,
- execution costs of print.
Download What to Keep Today for Tomorrow's Analytics.
Situation:We often work with clients that are just getting started on the pathway to advanced analytics. Their data is usually better than they think it is, though it frequently is far from usable in the state we find it. This white paper gives broad themes and actionable tactics to get started on the pathway to advanced analytics.
Key Themes:
- data foundations
- agency relationships
- building enduring datasets
